Thugs of Hindostan has been one-of-the-most-anticipated Hindi films of all time ever since its announcement. For one, it brings together two powerhouse actors and superstars in Amitabh Bachchan and Aamir Khan for the first time; secondly, the unique premise of India’s first pirates aka thugs set against the backdrop of the early days of the British Empire is unprecedented in Bollywood; and finally, the visuals and VFX are touted to be some of the best ever witnessed in a Hindi movie.
Knowing all this, the makers have closely guarded everything about the film, but now, with the release just two months away, the promotional campaign is being put into motion, with the first-look posters set to be released soon. Sources close to YRF have revealed that an exciting marketing strategy is being planned for the film’s first posters, with the first looks of all four main actors to be released one at a time in the lead-up to the legendary Yash Chopra saab’s birth anniversary – beginning with Bachchan, and followed by Aamir, Katrina Kaif, and Fatima Sana Shaikh in that order – and a collective first-look poster of all four together to be unveiled on Yashji’s birthday on 27th September. Now that’s some terrific news indeed.
Thugs of Hindostan is directed by Vijay Krishna Acharya of Dhoom 3 fame, and is all planned as a grand Diwali release on 7th November 2018.