Aamir Khan has an unfathomable fanbase across the globe and has followers deeply rooted in even the heartlands of the nation. Owing to this huge fan-following, the actor is one of the most sought after and dependable faces when it comes to brands. Hence, this IPL season, advertisers have invested over Rs. 250 crores on Aamir Khan alone.
Combining the high value of the superstar with one of the most celebrated annual events of India, the IPL, Aamir Khan will witness visibility on the small screens every break of the IPL. Interestingly, as signed by three prime sponsors of the cricket league, Aamir Khan will be one of the prime faces seen on TV Screens during the matches.
Last year, Aamir Khan signed on as the brand ambassador of one-of-the-top smartphone brands and continues to be its face this year, too. Additionally, Aamir will be seen selling wares of the title sponsor of the league, digital payments company, and a well-known shoe brand. The digital payment company, on the other hand, has brought on the actor as its first-ever celebrity endorser.
On choosing Aamir Khan as the face of their brand, the CEO of the company said, “His name is synonymous with sincerity, hard work and dedication to his craft. These are values that are completely in sync with PhonePe’s ethos of trust, security and reliability. Therefore, we felt that Aamir is the perfect brand ambassador for our company as we look to introduce digital payments to a billion Indians”.
The shoe brand will kickstart their television campaign with Aamir Khan this premier league season. Endorsing more multiple brand simultaneously is a departure for Aamir Khan, who has famously maintained he would prefer endorsing a solitary brand at a time. The actor has earlier been the face of brands like Snapdeal and Godrej Realty. On the work front, Aamir will start prepping for his next film, Lal Singh Chadha, which was announced on his birthday.