Team Ek Ladki Ko Dekha Toh Aisa Laga opted for a unique way of promotion. For the first time ever a film has opted for a LIVE installation in order to convey the bold message of the film.
The activity took place at a mall in the city where the star cast viz. Anil Kapoor, Juhi Chawla, Sonam Kapoor, and Rajkummar Rao confined themselves into a glass box and it almost looked like a statue. Essaying the bold topic of acceptance and coming out of the glass box, the film interestingly presents the sensitive subject leaving the fans intrigued for the film.
Earlier, The makers of Ek Ladki Ko Dekha Toh Aisa Laga launched the second trailer in a unique way. At the trailer launch event the lead star cast, Anil Kapoor, Sonam Kapoor, Rajkummar Rao, Juhi Chawla including the director Shelly Chopra Dhar seen doing the most unusual activity.
Shelly Chopra Dhar’s directorial ‘Ek Ladki Ko Dekha Toh Aisa Laga’ has been making the right noise ever since the film was announced. The new trailer showcases Sonam Kapoor’s struggle and fights against her family for her love.
Ek Ladki Ko Dekha Toh Aisa Laga brings the father-daughter duo Anil Kapoor-Sonam Kapoor together on screen for the first time. The unusual and unique script of the film played the big role to bring this duo together.
The film has an ensemble cast of Anil Kapoor, Sonam Kapoor, Rajkummar Rao & Juhi Chawla. The story of Ek Ladki Ko Dekha Toh Aisa Laga will be instrumental in pushing the queer conversation forward in India. Representation of the LGBTQ community on celluloid has been a tedious one and with Ek Ladki Ko Dekha Toh Aisa Laga it will be a great concept and lesson to be shared with all the parents out there.