Mumbai, February 20, 2019: Anil D. Ambani owned Reliance Entertainment’s Big Synergy, one of India’s leading content creation and Production Company, is powering its fiction content team, and has appointed one of the industry’s finest talents in the genre – Simmi Karna.
A pioneer and leader in the non-fiction genre for three decades, Big Synergy has amplified its fiction content offering over the past few years and currently produces impactful content in both genres across Broadcast and OTT platforms. Some of the popular fiction web-series include Bose: Dead/Alive on ALTBalaji’s, Yo Ke Hua Bro on Voot and the new season of Savdhaan India, Savdhaan India Naya Adhyay on Star Bharat and many more.
Simmi brings to Big Synergy her vast experience of having developed and produced hundreds of hours of fiction content in Hindi, Marathi, Bengali, Tamil and Telugu languages and will empower the company’s ambition in both national and regional markets. She has over two decades of experience in creating Long Form (TV, OTT/Web series) and Short Form content (Films, Documentaries). In the past, she has worked in various capacities as a Writer, Producer, Director, Head of Programming, Business Head, Chief Revenue Officer and Content Head and has been associated with Sakal Media, Reliance Broadcasting, Balaji Telefilms, IMG and more.
Speaking about her role Simmi said, “I am excited to join Big Synergy at this amazing time when the industry is treating content as central for growth. Having produced fiction content in over 5 languages over last many years, I am confident of creating path-breaking, soul-touching, contemporary and entertaining content for viewers across platforms and markets.”
Rajiv Bakshi, CEO – Reliance Entertainment’s Big Synergy said, “Big Synergy is committed to produce the finest content across both fiction and non-fiction and across all platforms and markets. Today, we are in an ideal position to create fiction content across all genres including thriller, comedy, romcom, crime, family, mystery, women empowerment and more. The team is passionately progressing in developing multiple high-impact series, with some releases planned across platforms in 2019. With her vast experience, Simmi will further augment our strategy and boost the ambition to offer the widest variety of content and creative partnerships to our esteemed clients on both OTT & Broadcast platforms.”
Reliance Entertainment’s Big Synergy is an acknowledged leader in TV & OTT entertainment in India. Having produced over 4,500 hours of India’s most popular and critically acclaimed content, Big Synergy currently focusses on fiction and non-fiction genres and has clients across platforms and markets. One of the oldest content creation and production companies in India, the company has produced content in nine Indian languages and has a national footprint with offices in Mumbai, Delhi, Chennai, Hyderabad, Trivandrum, Bangalore and Kolkata.