Simmba – the film, gets its title from Simba craft beverages

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SIMBA, India’s most loved emerging craft beverage venture owned by Sona Beverages Pvt. Ltd. has licensed Rohit Shetty Picturez LLP to use the trademark “Simba” for the Ranveer Singh and Sara Ali Khan starrer “Simmba” which released on 28th December 2018. 

In the words of Rohit Shetty, Director, Rohit Shetty Picturez LLP, “We are thankful to Prabhtej for licensing SIMBA trademark for my film Simmba.” 

According to Prabhtej Singh Bhatia, Founder & CEO, SIMBA Craft Beverages, “We are happy to license the usage of the name of SIMBA, our beverage brand to Rohit Shetty Picturez LLP. We are India’s most loved craft beverage brand and appreciate the craftsmanship of a director like Rohit.”  

Founded in 2016, Simba is the first homegrown, family-run craft beverage brand in India by the company SimbaBrewery. In the span of three years, the brand has expanded to the popular destinations like Delhi -NCR, Bangalore, Goa and Mumbai. Unlike several other beercompanies, they make their own beverage at their flagship brewery in Durg in Chhatisgarh.  Instead of producing beverage in bulk, they prefer to make the beverage in small batches giving enough attention and focus to the recipe.  This process also allows them to keep a better control over the quality of the drink without compromising on the taste.

Caption of the photo: Sara ali Khan, Rohit Shetty, Ishwaraj Singh Bhatia, Sonu Sood, Ranveer Singh and Prabhtej Singh Bhatia

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