New releases face the heat as Shubh Mangal Saavdhan continues to rule

box office

Ayushmann Khurrana and Bhumi Pednekar have a good reason to rejoice. Both of them just tasted success with Bareilly Ki Barfi and Toilet: Ek Prem Katha, and now their latest release, Shubh Mangal Saavdhan has also been declared a hit.

SMS opened to decent numbers, but it’s the consistent performance of the film that had helped it achieve good box office numbers. After 12 days of release, the film has collected 33.92 crores. What is remarkable is that there was barely any drop between Day 11 and Day 12 collections.

Also Read: Bollywood Films with a ‘Desi’ connect which received tremendous appreciation in 2017

On the other hand, this week’s new releases, Poster Boys and Daddy aren’t faring too well and collections of both films were under the 1 crore mark. Here’s a break up of collections of all three films.


  Shubh Mangal Saavdhan Poster Boys Daddy
Week 1 collection 24.03 NA NA
Friday 1.54 1.75 1.30
Saturday 2.95 2.40 1.55
Sunday 3.34 3.10 1.75
Monday 1.04 1.15 0.65
Tuesday 1.02 1.0 0.70
Total 33.92 9.40 5.95


Going by the trend, any scope of Poster Boys or Daddy emerging as hits looks unlikely.

Disclaimer: Our box-office figures have been compiled from reliable sources and our own extensive research, and are indicative of the film's performance in the trade. However, Movified doesn't claim any legitimacy over the accuracy of the data, and cannot be held responsible for any discrepancy in the same.

Image Credits - Kundalini Ent/SPN/Eros