Despite ubiquitously glowing reviews from critics and positive word-of-mouth from the few among the audience who’ve seen it, Manto is destined to go down as yet another film loved by the critics but rejected by the audience. The Nawazuddin Siddiqui starrer opened to a disastrously low Rs. 50 lakh nett, which is slightly higher than last week’s Mitron and Love Sonia – two other films that were praised by critics – but still not good enough to offer any hope for the film’s sustenance in the long run, regardless how big the jumps are from hereon.
|Film||Day One Nett Collection (INR)|
|Love Sonia||30 lakh|
The film is a total washout and will find it difficult to retain shows beyond the opening weekend itself. Such signs are unfortunate for well-made niche films like Manto and Mitron, which hold very limited appeal, but fail to find reception even among their target audience in high-end multiplexes. Such films also need to be made for Indian cinema to boast a healthy mix of cinema, but perhaps, it’s time for filmmakers to find alternate avenues like digital platforms or an extremely small release, like in not more than 40-50 theaters exclusively in metros, to help maximize returns. Because it’s becoming increasingly clear that thought there’s an urban audience who wants these kind of films, they aren’t willing to emerge in numbers to support them in theaters.
Image Source: Filmstoc
Disclaimer: Our box-office figures have been compiled from reliable sources and our own extensive research, and are indicative of the film’s performance in the trade. However, Movified doesn’t claim any legitimacy over the accuracy of the data, and cannot be held responsible for any discrepancy in the same.