Given the insane popularity of the Indian Premiere League across the country, the powers that be of the tournament have decided to make it more inclusive this year, with regional broadcasting in several languages among the plans for making the IPL more viewer-friendly for all communities and states in India. Keeping this in mind, Star India has announced Tollywood superstar JR. NTR as the official brand ambassador of VIVO IPL 2018 for its Telugu broadcast on Star MAA Movies, which has been chosen as the channel to telecast all the IPL matches in Telugu.
A TV commercial with Young Tiger has also been released, where he’s seen elaborating to a bunch of guys the necessity of an IPL broadcast in Telugu albeit in his quintessential fun-filled, energetic style. Watch it below:
If the IPL plans to reach out to more regional viewers, then they couldn’t have chosen a better candidate to endorse their inclusive agenda than Jr. NTR. The tournament commences 7th April 2018.