Jab Harry Met Sejal Box-Office: Srk-Anushka Starrer Falls Badly On Day Four

NEWS

After a lackluster weekend, the entire trade had their eyes trained on the first Monday for a change in Jab Harry Met Sejal’s fortunes at the box-office. But even a partial holiday for Raksha Bandhan couldn’t bring much solace to the film as it fell by a massive 53.11%, bringing in a poor Rs. 7.15 crore nett, which has all but sealed its fate. The 4-day collection of the film now stands at an extremely disappointing Rs. 52.90 crore nett, and the reports today suggest that another massive drop is on the way.

Day-Wise Collection in Nett (INR)
Day One (Friday) 15.25 Crore
Day Two (Saturday) 15 Crore
Day Three (Sunday) 15.50 Crore
Day Four (Monday) 7.15 crore
Total 52.90 Crore

 

Ideally, a film shouldn’t drop beyond 40% of its day one numbers on its first Monday, which gives it a fair chance to hold well during the rest of the week. And in the case of the Imtiaz Ali film, it needed to collect at least 10 crore because of how much it underperformed during the weekend. However, the way things stand now, the film will be lucky to even cross is distribution cost of 75 crore.

JHMS is the lowest ebb for an SRK starrer in a long time, and also give Anushka Sharma her first outright failure since 2015’s Bombay Velvet. Another major disappointment for Bollywood in what has been a deplorable year for the Hindi film industry. All eyes will now be on Akshay Kumar’s Toilet: Ek Prem Katha and Ajay Devgn’s Baadshaho to help the industry recover.

Image Source: Red Chillies Entertainment

Disclaimer: Our box-office figures have been compiled from reliable sources and our own extensive research, and are indicative of the film’s performance in the trade. However, Movified doesn’t claim any legitimacy over the accuracy of the data, and cannot be held responsible for any discrepancy in the same.












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