Is Every 100 Crore Grosser A Success? Breaking The Myth Of The 100 Crore Club

NEWS

They say that the box-office is the ultimate test of a film. Regardless of any amount of glowing reviews or awards that a movie receives, careers are made or broken at the box-office, be it that of actors, producers, or Directors. And as the competition for box-office supremacy grew, a new trend caught on in Bollywood – the 100-crore club. Entering the club became a matter of prestige as it meant that your film has raked in the moolah at the ticket window.

However, do you know that a 100-crore + return doesn’t automatically qualify your film to be a hit? There are films that have earned in excess of 100 crores, yet have incurred losses for both their producers and distributors. There are films that have earned well over 100 crores, and have still been loss-making ventures for their investors.

Till now 49 films have made it to the 100-crore club in Bollywood. Let’s see how many among them weren’t clean hits in spite of gaining entry to the club.

Jai Ho (2014)

Parameters Amount (INR)
Budget (Including P & A) 65 crore
Satellite Rights 50 crore
Music Rights 12 crore
Auxiliary Rights 5 crore
Theatrical Rights 110 crore
Domestic Box-Office in Nett 112 crore
Verdict Average

 

While Jai Ho earned good profits for its producers, but incurred losses for its distributors. It also broke Salman Khan’s record of five blockbusters in a row.

Ra.One (2011)

Parameters Amount (INR)
Budget (Including P & A) 135 crore
Satellite Rights 32 crore
Music Rights 8 crore
Auxiliary Rights 2 crore
Theatrical Rights 85 crore
UK Government Subsidy 28 crore
Domestic Box-Office in Nett 115 crore
Verdict Semi-Hit

 

Though the returns were better than Jai Ho, they were nowhere near what the film was expected to bring in for it distributors. The producers raked in profits, helped largely by the 43 crores the film earned overseas. Also, Eros being both the domestic and worldwide distributors of the film contributed greatly to them recovering a miniscule return on their investment.

Dilwale (2015)

Parameters Amount (INR)
Budget (Including P & A) 130 crore
Satellite Rights 50 crore
Music Rights 20 crore
Auxiliary Rights 3 crore
Theatrical Rights 170 crore
Domestic Box-Office in Nett 148 crore
Verdict Semi-Hit

 

Though Dilwale incurred substantial losses for its distributors, it still falls into the semi-hit category courtesy the ROI made by its producers. It’s also one of those rare films that earned more overseas than in India. The domestic share plus a gross of Rs. 176 crores from the overseas markets, meant that SRK and his coproducers earned some serious dough on the film but the local distributors suffered losses of almost 50 crores. Rumor has it that Shah Rukh compensated them for their losses.

Shivaay (2016)

Parameters Amount (INR)
Budget (Including P & A) 105 crore
Satellite Rights 40 crore
Music Rights 10 crore
Auxiliary Rights 10 crore
Theatrical Rights 80 crore
Domestic Box-Office in Nett 100.25 crore
Verdict Flop

 

The most-recent entry to the 100 –crore club is also the only unmitigated flop on the list. In this case, both the producers and distributors have incurred substantial losses. Also, the film didn’t do well overseas as Ajay Devgn doesn’t have the same pull abroad as an SRK or Salman. All in all, a complete loss-making venture for all those involved.

So the next time a film crosses 100 crores, it would be wise to look up its total economics before assuming that it’s a clean hit. With ever-escalating budgets, competition that’s growing by the day, and exorbitant rates at which films are bought, expect more 100-crore films to incur losses in the future.

Images Sources: Red Chillies, Ajay Devgn FFilms, and Sohail Khan Productions












Leave a Reply