Deepika Padukone is a woman of many talents; she is an actress, sportsperson, and recently became an entrepreneur, when she launched her fashion Label, All About You. She recently launched the Diwali Campaign of All About You, and this one is really special for her, because for the first time ever, she was involved in designing the promotional story for her brand.
When contacted, Deepika said: “I have been deeply involved from design to execution. And I also feel strongly about it, since it’s about inner strength, modern femininity and elegance.”
The new video of her campaign, ‘Tere Saath Hai Tu’, was Deepika’s brain child. When her team was still thinking of innovative ways, Deepika, being a feminist and dreamer, came with this idea and zeroed in on it.
The lyrics and the story portrayed in the video have a soul to it, which definitely hits a chord in every girl’s heart. We totally loved the attire, the concept, and specially the feminist side of the campaign.
Interestingly, the idea behind Tere Saath Tu is in sharp contrast with Agar Tum Saath Ho, which features Ranbir Kapoor and Deepika Padukone.