PVR LIVE’s unique and exclusive ‘big-screen’ experience of BTS World Tour Love Yourself In Seoul, which was held on February 2nd, 2019 in India, was a roaring success. The concert film was screened in movie theatres as a one-day event and had tickets selling like hot cakes. In fact, 26 thousand tickets were sold across 37 cities in India. The concert film sold more tickets in one day than what Sunburn does!
Shot at the Olympic Stadium in Seoul in August 2018, the BTS WORLD TOUR LOVE YOURSELF IN SEOUL captures the opening concert of the band’s current BTSWORLD TOUR ‘LOVE YOURSELF’.
Dharmesh Datta, VP Marketing & Head Alternate Content, PVR Group says, “Live concerts are the next big thing world over and getting BTS concert film was a treat for millennials and fans of K-pop in India.”
The frenzy around the concert was quite palpable. Fans were seen cheering and dancing in theatres in cities such as Nagpur, Jammu and Kashmir, Chennai, Hyderabad, Kochi, Mumbai, Gurgaon, Pune, Raipur, Chandigarh and Kolkata.
BTS WORLD TOUR LOVE YOURSELF IN SEOUL stars RM, Jin, SUGA, j-hope, Jimin, V, Jung Kook and is directed by Big Hit Entertainment and distributed by Pathe Live. The concert film is in Korean language with English subtitles.
PVR LIVE (Entertainment Beyond Movies) began its new season in March 2018. Incepted in 2014 and aimed to keep the movie-lovers hooked with an interesting onscreen showcase of contemporary Concert Films, Music/Sport documentaries, Museum Exhibitions, Biographies & Special Premieres over a highly exclusive release window across select PVR cinemas in India.