The latest #UnBlushed video conceptualized, written and narrated by Shruti Haasan gives a whole new meaning to the word loosely used to describe today’s strong women ‘Bitch’. How many women have grown immune to being called a bitch, so much so that people refuse to react? Almost all of us! A woman is a bitch if she doesn’t subscribe to archaic ideas of womanhood. She is a bitch if she lives on her own terms, creates her own rules.
In a latest video released by Culture Machine featuring the edgy and honest Shruti Haasan takes on this misrepresented term head on! Shruti Hassan says, “I’ve never believed in following norm and going by standard definitions. Also, I’m an equalist on all fronts and I believe there needs to be an upgrade in what the so called “stigma laden terms” actually mean. The intention historically attached to these words has been defined by a power play between the one using the term and the one it’s used for – almost seeming abusive. Evolution, education and opportunity has changed what words mean and today the word bitch, at least to me, stands for an independent and strong woman’s ability of being herself . So when this idea of the #Unblushed video came about, I knew I had an interesting platform to showcase “Be The Bitch” – the gutsy yet vulnerable woman who isn’t afraid to be true to herself, no matter what. I wrote and fleshed it out basis my vision and everyone loved it. I’m glad that it’s turned out well.”
Watch the video: