With the stakes riding on Bollywood films escalating with each passing year, producers and big moviestars continue to clamor for those festive releases and extended weekend that open up the possibility of greater returns over the first few days. Enormous budgets. High marketing costs, and ridiculous amounts of money being shelled out by distributors for the theatrical right of star-driven vehicles, mean that filmmakers are left with little choice but to tussle over festive dates to maximize their profits. And the audience, too, enjoys watching big stars on the big screen in big-budget entertainers over those festive holidays.
(Also Check Out: Bollywood’s highest opening-day grossers)
However, a festive release doesn’t necessarily guarantee success at the ticket window. In fact, with moviegoers becoming extremely choosy of late, planning a festive release and building hype around a film can backfire big time if the content isn’t up to audiences’ tastes. And since festive releases starring big stars usually carry a hefty price tag, the rejection hurts all the more, with the trade taking days to recover as a lot of dough, not to mention huge hopes, ride on such films.
(Also Check Out: Bollywood’s highest opening-weekend grossers)
Here’s a list of some of the more-famous big-budget Bollywood festive releases that flopped at the box-office:
|Film||Festive Release Weekend||Distribution Cost (INR)||Collection in Nett (INR)|
|Tubelight||Eid 2017||132 crore||119 crore|
|Mohenjo Daro||Independence Day 2016||85 crore||60 crore|
|Once Upon a Time in Mumbai Dobaara||Independence Day 2013||85 crore||61 crore|
|Veer||Republic Day 2010||50 crore||38 crore|
|Blue||Diwali 2009||45 crore||39 crore|
|Main Aur Mrs. Khanna||Diwali 2009||30 crore||8 crore|
|Saawariya||Diwali 2007||25 crore||23 crore|
|Salaam- E- Ishq||Republic Day 2007||35 crore||23 crore|
|Jaan-E-Mann||Diwali 2006||30 crore||27 crore|
|Kyon Ki||Diwali 2005||20 crore||14 crore|
|Kisna||Republic Day 2005||15 crore||8 crore|
|LOC Kargil||Christmas 2003||30 crore||18 crore|
Classic cases of perceived advantages turning into major disadvantages.
Image Source: SKF and Balaji
Disclaimer: Our box-office figures have been compiled from reliable sources and our own extensive research, and are indicative of the film’s performance in the trade. However, Movified doesn’t claim any legitimacy over the accuracy of the data, and cannot be held responsible for any discrepancy in the same.