We see influencers and celebrities endorsing countless purposes. But stumbling across personages who are actually trying to do their bit for the society or the environment is a rare phenomenon.
Amyra Dastur, is a name flaming in B-Town, not only for her role in movies like Rajma Chawal and upcoming Kangana Ranaut and Rajkumar Rao’s Mental Hai Kya but also for her immense dedication in bringing a social renaissance and making the world a better place to live in.
She instigated to contribute her bit by associating with a non-profit organization called ‘World Of Animals’ who rescue and nurture the speechless species. The actress was a believer of co-existing with the strays and associating with the organization was the best way to do so. Amyra’s journey of piloting her good work didn’t stop here. Another subject that has Amyra’s attention since a long time now is the issue of food wastage.
Though every individual is aware that food is being wasted on massive scales and on an everyday basis, Amyra aims to tackle this concern in a more diligent manner. The actress is now associated with big food brands to create a win-win situation for both the brands and someone who is in need. Food brands waste heaps of foods as they cannot re-use left over for the next day. On the other hand, the poor cannot afford to buy nutritious food. Amyra intends to associate with both of these parties and create a balance by bringing the excess to the one in need. She is already taking steps towards this initiative by merging herself with various brands and entities. In this way, the agonies of both groups will be solved in the most cost-effective manner. She recommends that as a part of CSR, big entities can distribute the food to the deprived and unfortunate class for helping holds a higher value than wastage!
Amyra says, ““My mother is someone who always stressed on giving back to society. I just want to be clear that this isn’t charity but more of a stepping stone to help the less fortunate and our environment at the same time and I am doing so by going straight to the source which is the food brands. By associating with these brands, they’ve taken my plea to help the less fortunate very seriously and are tying up with various charities and shelters to supply them with the food that they have not used or is extra for them instead of simply throwing it away as trash. India is a country that still faces the problems of famine and malnutrition, my aim is to reduce the numbers in these categories as much as I possible can.”