By doing a film like Padman, Akshay Kumar took The first step towards Destigmatising Menstruation - a topic that has been taboo in India. the actor And his producer wife Twinkle Khanna were certain that the R Balki-directed film would initiate a much-needed dialogue on Menstrual Hygiene. now, to promote the cause further, the makers have tied up with a Multiplex Chain to organise All-Women screenings of Padman. taking Akshay's vision ahead, PVR cinemas has arranged exclusive All-Women Pad Man shows that starts from today and will run till February 15. The special screenings, which will have women patrons enjoy the Sonam Kapoor and Radhika Apte-Starrer arranged across metros at a special price Like Mumbai, Delhi, Bengaluru, Kolkata and Hyderabad among others.
It was an idea that Akshay and the makers were toying with, right through the development of the film. Padman is based on the story of Arunachalam Muruganantham who brought about a near revolution by introducing a machine capable of producing low-cost sanitary pads, the actor was of the opinion that it should reach as many women as possible. Aware that the prohibitive prices of tickets could be a deterrent, the team decided that the social drama be screened for the female audience .
Confirming the story, Vivek Krishnani, MD, Sony Pictures, co-producers of the film, says, "It's our way of expressing gratitude for the incredible love and support the film is receiving." Gautam Dutta, CEO, PVR Cinemas, says, "We are happy to collaborate with the team of Pad Man for this unique initiative. The movie has been successful in garnering good response from the audiences, and we hope that it continues to inspire everyone.