Several corporates, embassies and community organizations are supporting the theatrical release of the feature film Evening Shadows
Evening Shadows, the Hindi feature film by Sridhar Rangayan, which released on January 11th in theaters has found support from several quarters. A host of companies and organizations have come forward to bring in diverse audiences to the theaters to watch this heartwarming family drama about a son coming out to his mother that he is gay. 6 of the 13 scheduled shows were houseful.
Some of the supporters are Godrej Industries Ltd., Keshav Suri Foundation, The Humsafar Trust, and Consulate General of Canada in Mumbai, Prantakatha in Kolkata, Delta Apps in New Delhi, and in Bangalore it is supported by Consulate General of Canada and Pride Circle. Apart from this several donors in various cities have come forward to support individual screening, dedicating them either to the community or to their parents and family.
“It is wonderful that so many people believe in this film which intends to change attitudes, and have come forward to reach it to audiences across India. When traditional film distribution system denies platform to good content independent films, we have to find alternative ways to take it to the people who are interested in seeing it. The new theater-in-demand model is a boon for independent filmmakers as they can then enlist support from people who believe in the film”, said Sridhar Rangayan who has also produced the film under his banner Solaris Pictures alongwith Saagar Gupta.
Keshav Suri Foundation, a pioneering organization working towards mainstreaming LGBTQ voices is presenting the premiere night of the film. Its founder Keshav Suri, who is also Executive Director of The Lalit Suri Hospitality Group said, “We are proud to be associated with a movie that voices the struggles of a community that has been in the shadows for far too long. Being associated with Evening Shadows just solidifies the motto of the Keshav Suri Foundation to embrace, empower and mainstream the LGBTQ community in India.”
Supporting the exclusive community theatrical show of the film on Sunday, The Humsafar Trust who has been a leading community based organization working for LGBTQ rights for 25 years, brings together the community and allies for the screening. Ashok Row Kavi, Chairperson of The Humsafar Trust said, “Evening Shadows is about how mothers can never get it wrong. It will boost the morale of gay men marginalized by mainstream society, to see how a mother’s journey is so much more painful and difficult. The Humsafar Trust is proud to host a community screening of the film this Pride month.”
Godrej Industries Ltd., who has been leading the work around Diversity & Inclusion among corporate houses is co-presenting the Saturday screening of the film on Jan 12th alongwith Consulate General of Canada in Mumbai which has been consistently working with LGBTQ communities in India.
“Godrej Industries Ltd. is delighted to collaborate with Solaris Pictures for reaching out the important film ‘Evening Shadows’ to audiences. Godrej has always believed in diversity, inclusion and acceptance, which is what the film advocates”, said Sujit Patil, Vice President and Head – Corporate Brand and Communications
Consul General for Canada in Mumbai, Ms. Annie Dube said, “Canada is proud to continue supporting all our partners representing the LGBTQ communities in Mumbai. The film Evening Shadows was recently screened at the Inside Out LGBT Film Festival in Toronto and we would like to congratulate Sridhar & team Solaris Pictures for the official release in India. Films are a great medium of sharing realistic and sympathetic portrayal of the LGBTQ communities, leading to greater inclusion and acceptance. We hope that everyone enjoys this film and can truly have a wonderful celebration of #LoveisLove as a part of the pride month being celebrated in Mumbai.”
In Kolkata, Prantakatha, an organization working for over now a decade has been championing the chase of cross section of marginalised youth in Bengal. Founder and Director Bappaditya Mukherjee said, “Our association with Sridhar Rangayan and Solaris Pictures is quite old and charming. In the Post 377 era now the focus needs to be more on opening spaces inside families, institutions for lager acceptance. The mother and son story of Evening Shadows is a powerful work on that and therefore Prantakatha decided to be the Cause Partner for the film in Bengal. We are happy to share that, within 4 days of opening of this news in Bengal 55% of the total seats are sold. We are looking forward to a tremendous response in Bengal.”
In New Delhi, the film has found support from the LGBTQ dating app Delta App. Its Founder & CEO Ishaan Sethi said, “Delta is thrilled to be associated with Evening Shadows, the first Indian feature film about a mother coming to terms with her son’s sexuality and grappling with acceptance within a conservative society. As India’s first & only homegrown LGBTQ app, we encounter such stories from people across myriad backgrounds every day. The power of the entertainment industry to normalize & promote the message of LGBTQ equality is immense & we’re beyond honored to associate with this film to further drive home the message of queer acceptance, celebrating diversity & a country that embraces all people, regardless of their gender identity & sexual orientation.”
Evening Shadows screening in Bengaluru is supported by the Consulate General of Canada, Pride Circle and private donors. Consul General for Canada in Bengaluru, Ms. Nicole Girard said, “We are delighted to support the official release of Evening Shadows, an internationally acclaimed Indian film which is a heartwarming story about familial bonds. It provides an important insight into the LGBTQ reality in India. This film has won many awards across the globe and was also recently screened at the Inside Out LGBT Film Festival in Toronto. Furthermore, as the story is set in South India, we are especially thrilled to be able to support the premiere of this film in Bangalore. We wish everyone a most enjoyable experience with the film and hope that we can all work together towards inclusive artistic expressions like this one, portraying Love as Love!
“Pride Circle is excited to co-sponsor Evening Shadow’s Bengaluru release, we believe in the power of stories to move people. Movies are a great medium of experiencing walking in other people’s shoes, build understanding and empathy. And Evening shadows has the magic of Sridhar and the power packed cast, Pride Circle is happy to bring the performance to Bengaluru. Pride Circle is a bold initiative to build a community of passionate and diverse individuals who are committed towards fostering LGBT+ inclusion at the workplace”, said Ramkrishna Sinha, Co-founder Pride Circle
After its very successful run in Mumbai, New Delhi and Kolkata, the film Evening Shadows will screen in Hyderabad and Nagpur on January 24th and Ranchi on February 14th at PVR Cinemas.